What is a sub agent in real estate?

What is a sub agent in real estate?


In the world of real estate, there are various roles and positions that contribute to the smooth functioning of transactions. One such role is that of a sub agent. A sub agent in real estate plays a crucial part in assisting the primary agent in carrying out their duties. In this article, we will explore what a sub agent is, their responsibilities, and their relationship with the primary agent.

What is a Sub Agent in Real Estate?

A sub agent is an individual or entity that works under the supervision and on behalf of the primary agent in a real estate transaction. They are typically appointed by the primary agent to assist in various aspects of the transaction process. While the primary agent is responsible for representing the client’s interests, the sub agent helps to facilitate the transaction by performing specific tasks assigned to them.

Responsibilities of a Sub Agent

Assisting with Property Showings: One of the primary responsibilities of a sub agent is to assist with property showings. They may accompany potential buyers or tenants to view properties, provide information about the property, and answer any questions they may have. By doing so, they help the primary agent in managing multiple clients and ensuring a smooth viewing experience.

Market Research and Analysis: Sub agents often conduct market research and analysis to gather information about comparable properties, recent sales, and market trends. This information is valuable in determining the appropriate listing price for a property or negotiating offers on behalf of the primary agent. By providing accurate and up-to-date market information, sub agents contribute to the overall success of the transaction.

Administrative Support: Sub agents also provide administrative support to the primary agent. This may include tasks such as preparing and organizing documents, scheduling appointments, coordinating inspections, and maintaining client records. By handling these administrative duties, sub agents help the primary agent focus on building client relationships and closing deals.

Marketing and Promotion: In some cases, sub agents may be involved in marketing and promoting properties on behalf of the primary agent. This may include creating property listings, coordinating advertising efforts, and utilizing various marketing channels to attract potential buyers or tenants. By actively participating in the marketing process, sub agents help increase the visibility of properties and generate interest from potential clients.

Relationship with the Primary Agent

The relationship between a sub agent and the primary agent is based on trust and collaboration. The sub agent is an extension of the primary agent’s team and works under their guidance and supervision. While the sub agent may have some level of autonomy in carrying out their assigned tasks, they ultimately report to and take direction from the primary agent.

It is important for the sub agent to maintain open and effective communication with the primary agent. This ensures that both parties are aligned in their understanding of client needs, transaction details, and overall goals. Regular communication and coordination between the sub agent and the primary agent contribute to a seamless and successful real estate transaction.


In the realm of real estate, a sub agent plays a vital role in assisting the primary agent in various aspects of a transaction. From property showings to market research, administrative support, and marketing efforts, sub agents contribute to the overall success of a real estate deal. Their relationship with the primary agent is built on trust and collaboration, with effective communication being key to a smooth transaction process.


– National Association of Realtors: www.nar.realtor
– Investopedia: www.investopedia.com
– The Balance: www.thebalance.com