What is soi in real estate?

What is soi in real estate?


In the world of real estate, there are numerous terms and acronyms that can be confusing for newcomers. One such term is SOI, which stands for Sphere of Influence. Understanding what SOI means in the context of real estate is crucial for professionals in the industry. In this article, we will dive deeper into the concept of SOI and its significance in real estate.

What is SOI?

Sphere of Influence (SOI) refers to the group of people who are most likely to influence an individual’s decisions, particularly in the realm of real estate. These individuals can include family members, friends, colleagues, neighbors, and acquaintances. The SOI concept recognizes that people tend to trust and seek advice from those within their immediate social circle when making important decisions, such as buying or selling a property.

Building and Utilizing Your SOI

Building and utilizing your SOI is a fundamental aspect of succeeding in the real estate industry. By establishing a strong network of individuals who trust and value your expertise, you can generate leads, referrals, and ultimately, more business opportunities. Here are some key steps to consider when building and utilizing your SOI:

1. Identify your existing network: Start by identifying the people within your existing network who could potentially be part of your SOI. This includes friends, family, colleagues, and anyone else you have a relationship with.

2. Nurture relationships: Once you have identified your SOI, it is crucial to nurture these relationships. Stay in touch with them regularly, whether through phone calls, emails, social media, or in-person meetings. Show genuine interest in their lives and maintain a helpful and friendly demeanor.

3. Provide value: To strengthen your SOI, provide value to your network. Share relevant and informative content, offer advice and assistance when needed, and demonstrate your expertise in the real estate industry. By consistently providing value, you will establish yourself as a trusted resource.

4. Leverage technology: Utilize technology tools, such as customer relationship management (CRM) systems, to manage and organize your SOI effectively. These tools can help you keep track of important dates, preferences, and interactions with your network.

The Significance of SOI in Real Estate

Understanding the significance of SOI in real estate is essential for professionals in the industry. Here are a few reasons why SOI is crucial:

1. Referrals and leads: Your SOI can be a valuable source of referrals and leads. When individuals within your SOI have a real estate need or know someone who does, they are more likely to recommend your services. This can result in a consistent stream of potential clients.

2. Trust and credibility: People tend to trust recommendations from individuals within their SOI more than those from strangers. By building and maintaining your SOI, you establish trust and credibility, making it easier to attract clients and close deals.

3. Repeat business: Clients within your SOI are more likely to work with you again in the future. By providing exceptional service and maintaining a strong relationship, you increase the chances of repeat business and long-term client loyalty.


In conclusion, Sphere of Influence (SOI) plays a significant role in the real estate industry. Building and utilizing your SOI can lead to a consistent stream of referrals, increased trust and credibility, and repeat business. By focusing on nurturing relationships, providing value, and leveraging technology, real estate professionals can harness the power of their SOI to achieve success in their careers.


– Realtor Magazine: realtormag.realtor.org
– Inman: inman.com
– National Association of Realtors: nar.realtor