Category: Business
1. Marketing Intangible Products and … – Harvard Business Review
Marketing is concerned with getting and keeping customers. The degree of product intangibility has its greatest effect in the process of trying to get customers (1)…
Mar 22, 2019 — Depending on the context, a marketing intangible may include trademarks, trade names, customer lists, customer relationships, and proprietary (2)…
Apr 19, 2019 — Marketing intangibles include brand, trade name, customer data, customer relationships and customer lists. Two reasons why this proposal is (3)…
2. Big pharma takes apart the OECD on marketing intangibles
Mar 13, 2019 — Major pharmaceutical companies, such as AstraZeneca, fear that the OECD digital tax proposals on marketing intangibles threaten the (4)…
The Delhi High Court ruling in the Maruti Suzuki case has confounded the opinion of companies with subsidiaries conducting marketing in India.(5)…
Feb 5, 2020 — India, Marketing Intangibles, Multinational Enterprises, OECD and UN-TP, Tax authorities, Transfer pricing. I. INTRODUCTION.10 pages(6)…
3. Tax challenges of digitalisation: OECD – Deloitte
Feb 20, 2019 — The profit attributable to marketing intangibles would then be allocated across market jurisdictions based on an agreed metric, such as sales or 8 pages(7)…
Marketing intangibles. Examples to show how the Tax Office will determine an appropriate reward for marketing activities performed by an.12 pages(8)…
4. “Marketing intangibles” solution to global digital tax dispute …
Feb 19, 2019 — You could think about the marketing intangible being the value of having the users or the value of the positive associations of the users with (9)…
Jun 16, 2021 — Companies that master the deployment of intangibles investment will be well marketing research, organizational capital, and training.(10)…
marketing intangibles to a foreign intellectual property (IP) company.21 The recently issued. OECD Guidelines and U.S. transfer pricing law will serve as 40 pages(11)…
Feb 13, 2019 — The marketing intangible proposal is also intended to help mitigate BEPS concerns, where the income attributable to marketing intangibles may be 32 pages(12)…
Jul 1, 2017 — For example, a tested party engaged in the marketing and distribution of goods purchased in controlled transactions may have developed marketing (13)…
5. Marketing Intangibles in International Transfer Pricing
Jan 29, 2013 — An Indian tax appellate tribunal has recently ruled on the issue of marketing intangibles in a transfer pricing case involving the Indian (14)…
Jul 16, 2020 — As economist and former editor of Harvard Business Review, Theodore Levitt, wrote in “Marketing Intangible Products and Product Intangibles (15)…
There are four common types of intangibles in marketing: nostalgia, self-esteem, joy, and pain. These four aspects of intangible marketing rely heavily on (16)…
6. Marketing Intangible Products and Product Intangibles
Rather than distinguishing between the marketing of services or goods, it is more useful to identify companies according to whether they sell intangibles (17)…
Examples of Marketing Related Intangibles · Nostalgia. Many marketing campaigns aim to appeal to a potential customer’s sense of nostalgia. · Social Status. Some (18)…
Such transactions are carried out under the same market conditions as the controlled transaction, and, accordingly, where comparable transactions in the local (19)…
May 25, 2018 — Marketing activities undertaken by one enterprise not owning the trademark or brand name lead to the creation of marketing intangibles for the Advertisement and Sales Promotion: 58,22,797Packing expenses: 30,26,454Warranty expenses: 1,29,27,237Trade and other discounts on sales: 4,98,72,466(20)…
7. Marketing intangibles: the case of library … – Ingenta Connect
by WO Ofori · 2020 · Cited by 2 — This paper aims to investigate the adoption of marketing techniques in academic libraries in Ghana, and how they are applied in the (21)…
by AM Rushton · 1985 · Cited by 192 — way in which a product is marketed, or on the management of the marketing function? viously, the ratio of tangible to intangible elements varies (22)…
Define Developed Marketing Intangibles. means and includes any and all trademarks, trade names, designs, service marks, applications and registrations of (23)…
8. The Quest for Marketing Intangibles – Intertax – Kluwer Law …
by MM Levey · 2006 · Cited by 5 — View The Quest for Marketing Intangibles by Marc M. Levey,Monique van Herksen,Stephen Breckenridge,Kazuo Taguchi,James Dougherty,Antonio Russo,Stephan (24)…
Jun 30, 2020 — California uses market-based sourcing to apportion sales of other than for use of Marketing Intangibles are sourced to the location of (25)…
by T Levitt · 1981 · Cited by 1626 — Marketing Intangible Products and Product Intangibles. Show all authors. Theodore Levitt.(26)…
9. Marketing intangibles – How To Discuss – HowToDiscuss
Sep 28, 2020 — Definition of Marketing intangibles: Marketing activities undertaken by enterprises not owning the trademark or trade name of the a marketable (27)…
Apr 29, 2019 — “The downside is that valuing the marketing intangible is extremely difficult, and subjective,” said Peter Barnes, a professor of tax at (28)…
10. Decoding Transfer Pricing for Selling Functions – Amazon.com
Decoding Transfer Pricing for Selling Functions – Practical Solutions for Marketing Intangibles and Berry Ratio – Kindle edition by Rahul K Mitra. Rating: 5 · 3 reviews(29)…
by P Fris · Cited by 7 — other marketing intangibles because it was the owner for tax purposes of the trademarks and other marketing intangibles licensed from Glaxo Group Ltd.: “You (30)…
Oct 10, 2019 — This OECD Consultation document argues that there is an important difference between trade intangibles and marketing intangibles involving (31)…
Marketing intangibles | on enterprise-level sales (revenue) and show that marketing intangible producing activities such as advertising expenses cannot (32)…
Nov 12, 2019 — The article further describes the difficulties in identifying marketing intangibles, attributing their ownership and correctly pricing them. The (33)…
by T Clark · 1996 · Cited by 237 — ABSTRACT. This article defines and describes international services from the marketing perspective. A classification of four types of interna.(34)…
Jun 26, 2019 — At the same time, intangible assets can bring not only huge value, Marketing intangibles, which are constantly evolving as businesses (35)…
Technology, Marketing and Internet. Authors: Moro-Visconti, Roberto. Free Preview. Offers a primer on the valuation of digital intangibles, a (36)…
An intangible asset is an asset that is not physical in nature and can be classified as either indefinite or definite.(37)…
Aug 25, 2020 — Sensory marketing can help sell intangible products, services, and ideas. Here are examples from Friction by Roger Dooley.(38)…
Excerpt Links
(1). Marketing Intangible Products and … – Harvard Business Review
(2). INSIGHT: Marketing Intangibles—Should the Trigger Point be …
(3). International tax reform: marketing intangibles proposal …
(4). Big pharma takes apart the OECD on marketing intangibles
(5). Taxpayers must look at marketing intangibles again
(6). Marketing Intangibles – The Legal Quest of Quantifying the …
(7). Tax challenges of digitalisation: OECD – Deloitte
(8). Marketing intangibles – Transfer Pricing Solutions
(9). “Marketing intangibles” solution to global digital tax dispute …
(10). Getting tangible about intangibles: The future of growth and …
(11). how to approach marketing intangibles – Petrova Law
(12). Addressing the Tax Challenges of the Digitalisation of … – OECD
(13). Tag: Local marketing intangibles – TPguidelines.com
(14). Marketing Intangibles in International Transfer Pricing
(15). Are you marketing tangibles or intangibles? Hint: think both
(16). Intangibility in Marketing: Definition & Overview | Study.com
(17). Marketing Intangible Products and Product Intangibles
(18). Examples of Marketing Related Intangibles – Small Business …
(19). Guidance on Transfer Pricing Aspects of Intangibles – OECD …
(20). Marketing Intangibles- Transfer Pricing Challanges – TaxGuru
(21). Marketing intangibles: the case of library … – Ingenta Connect
(22). The Marketing of Services: Managing the Intangibles
(23). Developed Marketing Intangibles Definition | Law Insider
(24). The Quest for Marketing Intangibles – Intertax – Kluwer Law …
(25). How Does California Source Sales of Services and …
(26). Theodore Levitt, 1981 – SAGE Journals
(27). Marketing intangibles – How To Discuss – HowToDiscuss
(28). Peter Barnes Comments on Marketing Intangibles – Caplin …
(29). Decoding Transfer Pricing for Selling Functions – Amazon.com
(30). A European View on Transfer Pricing After Glaxo – NERA …
(31). Byrnes’ Comments on the OECD’s “Unified Approach” to …
(32). Marketing intangibles – RoyaltyStat Blog
(33). Transfer Pricing Aspects of Transactions with Marketing …
(34). Marketing Intangibles in a World of Nations – jstor
(35). Why businesses must keep an eye on invisible assets | EY
(36). The Valuation of Digital Intangibles – Palgrave Macmillan
(37). Intangible Asset Definition & Example – Investopedia
(38). Sensory Marketing for Intangibles – Neuromarketing